Data Privacy: Mission Statement

Data protection is one of our core quality principles at Natural Cycles. We care deeply about the confidentiality and integrity of the information that is shared with us, and we are committed to achieving the highest standards of privacy and security.

At Natural Cycles, we are fully compliant with the General Data Protection Regulation (GDPR) and, as we are based in Europe, these rights will apply to you regardless of where you live. Click here for more information about your privacy rights.

When you use the Natural Cycles app, we collect different types of data. All the data that you provide to us is summarised under the term Personal Data.

This includes information such as your name, email address, location and date of birth. This enables us to administer your account – for example, to set up your individual user profile.

We also collect information such as the temperature measurements you input each day and information you provide about the days you have had unprotected sex. This is a special category of Personal Data, which needs special protection and is categorised as Sensitive Data.

In order for us to store and process this information, we must have your explicit consent. We need Sensitive Data to provide you with the service you signed up for – i.e. to help you prevent, plan or follow a pregnancy. We also use this data as a company to help us improve our service, and to refine the algorithm that powers the app.

Another way that we use this data is to help us monitor the effectiveness of our product as a method of contraception. To do this, we combine the applicable Sensitive Data from all our users into one large “data pool” and review it on a monthly basis to check that our effectiveness rate remains constant; this is a requirement of the notified body that granted our certification.

We use your contact data to send you newsletters, offers and for improving social media marketing. You always have the option to opt-out of this.

Please see section 3 and 4 in our privacy policy for more information about the data we collect and how we use this data.

We also collect data in the form of cookies when you visit our website, to help optimise your browsing experience and to improve our marketing campaigns. Please refer to our cookie policy to find out more about how we use cookies.

Firstly, we want you to know that we never sell data of any kind.

Furthermore, we do not share any Sensitive Data that can be linked back to you as an individual with any partner for them to use. We do, however, use external suppliers for storing and processing data, with agreements in place to ensure they don’t use the data for other purposes.

If you have consented to us using your data for research in the field of women’s health, we may share fully anonymized sensitive data with external partners such as universities to help us conduct scientific research. You can read more about how we use anonymised data in section 4.3 of our privacy policy.

We may sometimes need to share your Personal Data with third parties; for example, when you purchase something from our webshop or to improve social media marketing. For more information about how this works, please see section 6 in our privacy policy.

We keep your Personal Data for as long as necessary to e.g. comply with legal obligations (e.g. accounting). If you terminate your account with us, we will keep your Account recoverable for an additional 3 years. The reason is to give you the possibility to come back at a different stage in your life and obtain your previous data. You always have the right to request your account to be deleted earlier. For more information please see section 5 in our privacy policy.

We know that the information you give to us is confidential and we take our responsibility in managing that information very seriously, taking every precaution and complying with advanced industry standards to protect its security. Go to section 7 in our privacy policy to learn more about data security at Natural Cycles.